Campaigns

- [Instructor] Salesforce campaigns are a great tool…for tracking sales and marketing initiatives.…Campaigns track marketing efforts on leads,…contacts, accounts, tasks, activities, and files.…Campaigns within Salesforce allow your team to manage…and maintain focus on their projects,…building prospects, and generating brand awareness.…This can be something like a trade show,…an email marketing campaign, a direct mail campaign,…and you can also track data and team actions,…really anything you can think of can be…managed in a campaign.…

A campaign organizes a list of leads and contacts…and results in a landing page to track responses…and the campaign's success with team collaboration.…Sales teams use campaigns to track…their sales initiatives and keep up with their progress.…Campaigns focus on leads and contacts objects…within the Salesforce system.…Let's check it out and see how it works.…Now we need to be signed in, so the first thing…you'll do is start from the home tab…and use the app launcher which is…the tic-tac-toe here on the left hand side.…