Campaign management

- [Instructor] Marketers within teams face many challenges.…This includes the need to attract business…from existing customers, find new prospects…who become customers, and prove to others on the team…that the efforts, resources and funds…for marketing initiatives were well spent.…Campaigns are often misunderstood,…and I'll simplify this so that you can use campaigns…as your marketing superpower within your team.…Let's go ahead and head over to Campaigns.…We can find it from the tic-tac-toe here,…and if we click on that, that's the app launcher.…

And then if we scroll down, we can go to campaigns.…Some Salesforce apps already have the campaign tab.…If it's already displayed, you can just click on it.…We'll track a campaign for a mineral water launch.…Whether we're buying print ads,…purchasing online advertising,…or promoting at a trade show,…everything can be tracked within a campaign.…Let's go ahead and ad a new campaign.…We need to be signed in, and we'll click on new.…We'll give the campaign a name.…

We'll set the campaign as active,…