Examine the important ways that campaigns can be used to track the success of marketing initiatives. Also, learn about using the Reports feature to measure campaign success.
- [Instructor] Marketers within teams face many challenges.…This includes the need to attract business…from existing customers, find new prospects…who become customers, and prove to others on the team…that the efforts, resources and funds…for marketing initiatives were well spent.…Campaigns are often misunderstood,…and I'll simplify this so that you can use campaigns…as your marketing superpower within your team.…Let's go ahead and head over to Campaigns.…We can find it from the tic-tac-toe here,…and if we click on that, that's the app launcher.…
And then if we scroll down, we can go to campaigns.…Some Salesforce apps already have the campaign tab.…If it's already displayed, you can just click on it.…We'll track a campaign for a mineral water launch.…Whether we're buying print ads,…purchasing online advertising,…or promoting at a trade show,…everything can be tracked within a campaign.…Let's go ahead and ad a new campaign.…We need to be signed in, and we'll click on new.…We'll give the campaign a name.…
We'll set the campaign as active,…
Released
2/14/2018- Connecting with sales teams
- Using workflows for success
- Leveraging community resources
- Digital commerce solutions
- Best practices for email marketing
- Scoring leads
- Managing the lead life cycle
- Finding new prospects for marketing initiatives
- Measuring campaign success
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Video: Campaign management