From the course: Salesforce Administrator Cert Prep: 3 Sales, Marketing and Service Applications
Join today to access over 22,600 courses taught by industry experts.
Campaign influence on opportunities and the Campaign ROI Analysis Report - Salesforce Tutorial
From the course: Salesforce Administrator Cert Prep: 3 Sales, Marketing and Service Applications
Campaign influence on opportunities and the Campaign ROI Analysis Report
- [Instructor] Okay let's talk about influential campaigns and this is probably one of the more complex topics that we're going to cover because it encompasses several different objects in Salesforce at the same time. It has to do with not only the campaigns object, but also deals with opportunities as well it has to do with the contact roles on an opportunity, so we're dealing with three different objects of Salesforce between contacts, opportunities, and campaigns and in order to assign campaign influence, the purpose behind that is to allow marketers to measure and report on multiple campaigns that have influenced a single opportunity. And influential campaigns can be associated to opportunities manually or automatically, so the members of a campaign that are contact they're also associated with opportunities via contact role. I'm going to show you how this works as far as assigning influential campaigns to opportunities and then I'm going to show you how to measure your return on…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.