Learn how to build your list of leads using Sales Navigator Lead Builder. In this video, Donna Alexander demonstrates how to use advanced search filters in Lead Builder to locate leads by keywords, geography, company, industry, and title.
- [Narrator] We know that buyers are looking for salespeople who understand their business. So it's important that you have the most relevant information about that company when you're going to make a sales pitch or meet a prospect. That's where Sales Navigator account pages come in. So let's take a look at a couple of account pages so you can see the information that you can gather. First, we want to make sure that we're always saving our companies, so that way we can get updates within our news feed. Next, learn about the company as they describe themselves in their See all link.
I can see how many employees are on LinkedIn, as well as add some tags. So remember that tags are going to be your way to organize your accounts as well as your leads, and they are searchable. You can add a note, so freeform text, and as we scroll down we've got the ability to look at people. So here are some recommended leads. These are going to be based on my sales preferences and I can actually filter these leads further using the sales spotlights up at the top here.
This is a way for me to understand how I can start to make inroads into this organization. But with Sales Navigator it doesn't just stop at these recommended leads. As we scroll down, we can see more information on how I can get connected into my target company. I've got my first degree connections, team link connections, my second degree connections, as well as people from the same university that I went to. This is a great way for me to understand how I can start to make inroads into my target organization and start building new relationships.
Let's take a look at another account page so we can get a sense of more information that we can see. So here on a new account page, here we've got the News & Insights highlighted. So we've already looked at the people, now I can get a sense of what's happening in the news as well as updates shared by the company or my leads. I can filter those updates so my account news and shares, so referring to information shared by the company, or my lead news and shares. So things about my leads that I have shared and tagged to this company.
On the right hand side, we've got information pertaining to Employee count. So this is going to be based on my sales preferences and it's going to be an estimate of activity as reported by members of the company. So it's a good way for me to get a sense of big changes that are happening in the organization as far as head count. And again it's going to help me be that credible resource when I'm walking into my meetings. The account page should be your source of truth on current organizations that you're partnering with, or prospect companies that you want to do business with.
This page provides you with all of the information that you need to present yourself as a credible resource as well as a valued partner.
- Setting up Sales Navigator
- Using the mobile app
- Syncing with your CRM
- Using account pages
- Finding prospects
- Viewing profiles
- Sending InMail
- Using sales updates and PointDrive for insights