Learn how to use InMail along with best practices for sending InMail and contacting people outside your network. Donna Alexander walks through creating and crafting InMail.
- [Instructor] Let's talk about engaging with prospects and leads. We know that many decision-makers don't respond to cold outreach, but what if you don't have a warm introduction to leverage? Thankfully, LinkedIn Sales Navigator comes with a built-in tool designed to help you engage with people outside of your network in a warm manner. It's called InMail. An InMail is a message that can be sent directly to another LinkedIn member you're not connected to.
They are a direct link to someone without having to bypass a gatekeeper. Also, unlike direct dialing or emailing someone, InMail allows you to engage with a prospect or a lead without needing their contact information. Plus, InMails have an average response rate of 13 to 18%, compared to email's traditional 3% response rate. Let's send an InMail to Krystle. First, consider some InMail best practices.
You want to have a compelling subject line. This is how you're going to attract your target's attention. Next, you want to make sure that you have a very clear call to action. What are the expected next steps? How will you get in contact? And finally, you do want to make sure that your InMail message is brief. So be direct when you're engaging with InMail, especially since most LinkedIn engagement takes place on mobile devices.
If you are stuck for rapport-building content, the InMail composition box provides you with some icebreakers down below. You can scroll through this information and reference it because they make great conversation-starters. As well, you do want to make sure that you avoid adding a hard sales pitch, or excessive information in your InMail. It can make your InMail seem like spam. You want to make sure you're always being thoughtful in your outreach so that your message is engaging.
To note, you'll receive a specific number of InMail credits based on your subscription type. You can find the number of your available InMail credits in the top section under your settings. Remember, InMails are meant to be an introductory method of engagement. Designed to warm up your prospect to future conversation, use InMail to make a memorable first impression.
- Setting up Sales Navigator
- Using the mobile app
- Syncing with your CRM
- Using account pages
- Finding prospects
- Viewing profiles
- Sending InMail
- Using sales updates and PointDrive for insights