How do you use the vast LinkedIn network to connect with people who matter to your business? Through warm introductions. In this video, Donna Alexander demonstrates how to use Sales Navigator to find third-degree connections to the people you want to do business with.
- [Donna] On average, 90% of buyers say they won't respond to cold outreach. How can Sales Navigator help you create warm conversations and start strong relationships? By showing you the smartest path to engagement, the warm introduction. So, how do you do it? If you have an online Sales Navigator subscription you can leverage the How You're Connected box to see who can provide you with that warm introduction.
If you have a team or enterprise license, you can use the information in the How You're Connected box plus Team Link. Team Link utilizes the power of your entire team's network to help you find the best path to a lead. You'll be able to see Sales Navigator license holders on your contract, who are first degree connections to the lead, even if you're not directly connected to your teammate. You can also see if anyone at your company worked at the same place and at the same time as the lead.
By leveraging your team's extended network, you can easily see who can help you connect with potential leads and make a warm introduction. Now, asking for the introduction is very simple. Simply click on the Ask About link, and then here is where you can send a message to your connection or colleague and ask for that introduction. As far as some introduction request best practices, you want to be direct. Be simple and clear as far as what your request is.
Next, you want to explain why you would like the introduction. Here, think through how this introduction will help you with your business, as well as your organization as a whole. Then, you want to give the person a comfortable out. You don't know what the relationship is, so make sure you're providing the person that you're requesting the introduction from with the opportunity to politely decline. As a bonus, you can also ghost write your message.
This is your opportunity to put your request in your own words, and it gives your requester the opportunity to copy and paste the message directly. It makes it very easy on both parties. Once your introduction has been provided and your prospect has accepted the introduction, you can exchange information directly. Remember, you won't be connected with another member unless one of you sends the invitation to connect, and that request is accepted.
We recommend you only connect with people you know, trust, and have engaged with. When you reach out to prospects, use the power of the warm introduction. Leverage your first degree network or team link connections to find people you can ask for an introduction from. Use the power of your extended network to start the conversation and book that first meeting by leveraging your referral.
- Setting up Sales Navigator
- Using the mobile app
- Syncing with your CRM
- Using account pages
- Finding prospects
- Viewing profiles
- Sending InMail
- Using sales updates and PointDrive for insights