Understand what is at the core of SEO and what remains unchanged.
- SEO is constantly changing. It seems like it's reshaping itself sometimes every six months or so. But at the same time, there are things that really do continue on, fundamentals that haven't changed, that if you stay attuned with them and that you continue to focus on them, should carry you through all the other changes that are happening. The core of that remains. And it can sound boring at times, but having great, rich content. That has not changed in the whole time I've been covering this space.
Having things like descriptive titles, smaller factor, but still can be a very useful one. The fact that your site generally is accessible to search engines. The specifics can change. Search engines get smarter about some things, certain kinds of web designs fall aside and they don't get used as much. But new kinds of web design come in, and so you want to make sure that you're friendly in that regard. One example is what's been going on with AMP, or the Accelerated Mobile Pages. This is something that about a year ago really didn't even exist, and now it's a whole new way of coding up pages and making them friendly for people who are on mobile devices.
The fundamental fact of you want to make your content accessible to search engines hasn't changed, even though the specific you want to maybe do it with AMP has. If you stayed focused on the fundamental aspect, then the specific doesn't matter. You can always learn the specifics as they are coming along.
In this course, he explains what SEO is, touches on the history and evolution of the practice, and provides technical, content, and search strategies that help you bolster your online presence. Danny also explains how to connect SEO to other business activities, identifies the skills that matter in SEO, and looks at upcoming trends, including mobile, machine learning, and search bots.
- Understanding how search engines work
- Connecting SEO to other business activities
- Improving results with video, news, and local content
- Recognizing the skills that matter in SEO
- Looking at upcoming industry trends