Welcome and introduction

- SEO is such an exciting opportunity. There are millions of people looking for you to be an answer, and you can be that answer. My name's Danny Sullivan, and I am the founding editor of Search Engine Land. I've been covering the search marketing space for 20 years. I want to talk to you about SEO. It's a way that you can reach millions of people who are literally seeking out you or your business as one of the answers to the problems that they have. There's no more powerful kind of marketing that you can find.

Every business should be doing it. There's no reason not to. You're missing opportunities if you don't do it, so let's get started.