Google Search Console is a fantastic service that helps you review how your site is doing within Google search results. The Search Console tool allows you to see crawlers, remove content that you don't want to see in search results and to identify if there's any spam or malware issues your site is having.
- [Man] Google Search Console is a fantastic service…that helps you review how your site is doing…within Google search results.…Now, signing up for this tool isn't going to…immediately provide you with some direct SEO benefit,…but it will give you the insight into…how Google sees your website so you can make improvements.…Search Console allows you to see crawl data,…identify any malware issues,…see if you're dealing with spam,…and you can also look at analytics…of how your site is performing in search,…as well as what sites are linking to you.…Armed with this data, you'll have the ability…to make informed SEO strategy decisions,…and it's pretty easy to set up.…
You'll start by going to 'google.com/webmasters'…and then select the link labeled 'Search Console.'…What you'll need to do is log in with your Google account,…and in this case I logged in with the same account…as I did for Google Analytics.…Since this is the first time that we're using the tool,…we need to add the URL that we're going to be tracking,…and I'm going to do that by typing in…
Author
Brad Batesole
Updated
8/31/2017Released
9/20/2016First, get an overview of the local SEO landscape, tips for evaluating and optimizing your site, and advice on conducting keyword research. Author Brad Batesole also shows how to optimize your site structure and on-page content, acquire local citations, and make sure your name, address, and phone (NAP) information is consistent across the web.
Want to appear in Google Maps and local search results? Find out how to make sure your listing shows up by setting up your Google My Business page, and learn how to incorporate links and reviews. Finally, discover how to secure backlinks from reputable sources and handle SEO for a business that has multiple locations. If you want to boost your ranking, understand the competition, or just understand how search engines like Google operate at a local level, this is the course for you.
- What is local SEO?
- Understanding local ranking factors
- Identifying your top keywords
- Researching the competition
- Optimizing your site structure
- Using and testing structured data
- Creating localized content
- Optimizing on-page elements
- Tracking results
- Acquiring local citations
- Creating a Google My Business page
- Securing backlinks
- Collecting reviews
- Handling multiple locations
Skill Level Intermediate
Duration
Views
Q: This course was updated on 08/30/2017. What changed?
A: The following topics were updated: identifying your top keywords, researching local keyword modifiers, optimizing page speed, setting up Google Search Console, creating a Google My Business page, outfitting your local listing with content, using the Google My Business interface, and securing reviews on Google and other sites.
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Introduction
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Welcome55s
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1. Understanding Local SEO
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What is local SEO?1m 55s
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How does local SEO work?2m 27s
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2. Evaluate Your Site
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Identify your top keywords5m 14s
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Review your competition8m 41s
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3. Prepare the Foundation
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Optimize your site structure6m 12s
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Use structured data5m 14s
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Test structured data2m 14s
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Create localized content4m 12s
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Optimizing page speed4m 12s
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Advanced technical efforts1m 33s
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4. On-Page Optimization
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Use heading tags properly3m 31s
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Choosing to use breadcrumbs3m 41s
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Create a sitemap4m 28s
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5. Track Your Results
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Set up Google Search Console2m 34s
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6. Acquire Local Citations
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Get listed in directories3m 21s
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7. Use Google Places for Business
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8. Secure Backlinks
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Disavow damaging backlinks2m 12s
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9. Collect Reviews
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10. Advanced Local SEO
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Handle multiple locations2m 33s
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Conclusion
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Next steps1m 22s
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Video: Set up Google Search Console