Part of Local SEO involves conducting keyword research to figure out which search terms are going to be most popular for our business. Use these terms to develop an overall strategy. The first step to keyword research is brainstorming. As it relates to your category, what are the top things users are looking for?
- [Instructor] Now that we've dialed in our category,…it's time to conduct keyword research…to figure out which search terms…are going to be most popular for our business.…We're then going to use these terms…to develop our overall strategy.…So the first step to keyword research is brainstorming.…Think about how a keyword relates to your category.…What are the top things that users…are going to be looking for?…A simple starting place for brainstorming…is to look at search suggestions from Google.…You get these by going to google.com…and simply start typing in the search box.…
You'll see here that as I start to type cupcake,…Google is going to give me a series of suggestions.…Here we can see searches that are popular.…Cupcake recipes, cupcake wars, cupcake stand, and so on.…Now our category is bakery.…And whether or not people are going to be searching…for cupcake bakery, entering the term here…might help me see some trends.…So I'll start typing in bakery.…And here I can see bakery near me,…bakery Santa Barbara, bakery,…
Author
Brad Batesole
Updated
8/30/2017Released
9/19/2016First, get an overview of the local SEO landscape, tips for evaluating and optimizing your site, and advice on conducting keyword research. Author Brad Batesole also shows how to optimize your site structure and on-page content, acquire local citations, and make sure your name, address, and phone (NAP) information is consistent across the web.
Want to appear in Google Maps and local search results? Find out how to make sure your listing shows up by setting up your Google My Business page, and learn how to incorporate links and reviews. Finally, discover how to secure backlinks from reputable sources and handle SEO for a business that has multiple locations. If you want to boost your ranking, understand the competition, or just understand how search engines like Google operate at a local level, this is the course for you.
- Explain how to verify your company's listing with Google.
- Summarize the steps to effective keyword researching.
- Describe strategies that will increase a site's Google ranking.
- Identify the purpose of rich cards.
- Compare and contrast paid directory listings and free-posting options.
- Detail the steps to disavow a link.
- Recognize the features of the search results Google shows first.
Skill Level Intermediate
Duration
Views
Q: This course was updated on 08/30/2017. What changed?
A: The following topics were updated: identifying your top keywords, researching local keyword modifiers, optimizing page speed, setting up Google Search Console, creating a Google My Business page, outfitting your local listing with content, using the Google My Business interface, and securing reviews on Google and other sites.
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Introduction
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Welcome55s
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1. Understanding Local SEO
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What is local SEO?1m 55s
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How does local SEO work?2m 27s
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2. Evaluate Your Site
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Identify your top keywords5m 14s
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Review your competition8m 41s
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3. Prepare the Foundation
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Optimize your site structure6m 12s
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Use structured data5m 14s
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Test structured data2m 14s
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Create localized content4m 12s
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Optimizing page speed4m 12s
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Advanced technical efforts1m 33s
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4. On-Page Optimization
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Use heading tags properly3m 31s
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Choosing to use breadcrumbs3m 41s
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Create a sitemap4m 28s
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5. Track Your Results
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Set up Google Search Console2m 34s
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6. Acquire Local Citations
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Get listed in directories3m 21s
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7. Use Google Places for Business
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8. Secure Backlinks
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Disavow damaging backlinks2m 12s
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9. Collect Reviews
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10. Advanced Local SEO
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Handle multiple locations2m 33s
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Conclusion
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Next steps1m 22s
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Video: Identify your top keywords