Author
Released
11/29/2016In this course, he explains what SEO is, touches on the history and evolution of the practice, and provides technical, content, and search strategies that help you bolster your online presence. Danny also explains how to connect SEO to other business activities, identifies the skills that matter in SEO, and looks at upcoming trends, including mobile, machine learning, and search bots.
- Understanding how search engines work
- Connecting SEO to other business activities
- Improving results with video, news, and local content
- Recognizing the skills that matter in SEO
- Looking at upcoming industry trends
Skill Level Intermediate
Duration
Views
- SEO is such an exciting opportunity. There are millions of people looking for you to be an answer, and you can be that answer. My name's Danny Sullivan, and I am the founding editor of Search Engine Land. I've been covering the search marketing space for 20 years. I want to talk to you about SEO. It's a way that you can reach millions of people who are literally seeking out you or your business as one of the answers to the problems that they have. There's no more powerful kind of marketing that you can find.
Every business should be doing it. There's no reason not to. You're missing opportunities if you don't do it, so let's get started.
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Introduction
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What is SEO?1m 24s
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1. SEO Evolution
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How search engines work2m 16s
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Content SEO2m 39s
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Technical SEO2m 44s
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Realistic SEO goals1m 29s
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2. Integrating SEO or Beyond Google
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Connected SEO2m 9s
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Search strategies1m 57s
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3. How to Skill Up for SEO
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Valuable skills4m 22s
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Keeping on top of trends3m 20s
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4. What Is Next in SEO
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Mobile1m 28s
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Predictive search bots2m 1s
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Machine learning3m 16s
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Conclusion
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Next steps40s
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Bonus Q&A with Danny Sullivan
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The core of SEO1m 28s
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Avoid a common pitfall1m 19s
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Cheating at SEO1m 31s
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Video: Welcome and introduction