Google My Business is a platform that puts your business information on search, maps, and Google+. It creates a cohesive environment and it makes it easier to manage how your business appears across those three areas. Every local business needs to have created a Google My Business listing to be successful with local SEO.
- [Instructor] Earlier, we talked about the importance…of establishing a listing on Google My Business.…Now to recap, Google My Business is a platform…that puts your business information…on search, maps, and Google+.…It creates a cohesive environment…and it makes it easier to manage how…your business appears across those three areas.…So let's walk through how to get set up…on Google My Business.…I'm here on the home page…and I got here by visiting google.com/business.…From here, let's choose Start Now…and if we need to we'll log in with your Google account.…
You can use the same account…that you configured for Google Analytics…and Google Search Console.…Now in this case, I'm already logged in…and we're brought right here…where we can start creating our listing.…The first thing we need to do is put in our business name.…And remember, we're focusing on consistency.…So we want to make sure that…everything here is perfectly aligned.…So I'm going to go ahead and type in Explore California.…Now you'll notice that Google's going to offer you…
Author
Brad Batesole
Updated
8/30/2017Released
9/19/2016First, get an overview of the local SEO landscape, tips for evaluating and optimizing your site, and advice on conducting keyword research. Author Brad Batesole also shows how to optimize your site structure and on-page content, acquire local citations, and make sure your name, address, and phone (NAP) information is consistent across the web.
Want to appear in Google Maps and local search results? Find out how to make sure your listing shows up by setting up your Google My Business page, and learn how to incorporate links and reviews. Finally, discover how to secure backlinks from reputable sources and handle SEO for a business that has multiple locations. If you want to boost your ranking, understand the competition, or just understand how search engines like Google operate at a local level, this is the course for you.
- Explain how to verify your company's listing with Google.
- Summarize the steps to effective keyword researching.
- Describe strategies that will increase a site's Google ranking.
- Identify the purpose of rich cards.
- Compare and contrast paid directory listings and free-posting options.
- Detail the steps to disavow a link.
- Recognize the features of the search results Google shows first.
Skill Level Intermediate
Duration
Views
Q: This course was updated on 08/30/2017. What changed?
A: The following topics were updated: identifying your top keywords, researching local keyword modifiers, optimizing page speed, setting up Google Search Console, creating a Google My Business page, outfitting your local listing with content, using the Google My Business interface, and securing reviews on Google and other sites.
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Introduction
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Welcome55s
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1. Understanding Local SEO
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What is local SEO?1m 55s
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How does local SEO work?2m 27s
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2. Evaluate Your Site
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Identify your top keywords5m 14s
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Review your competition8m 41s
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3. Prepare the Foundation
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Optimize your site structure6m 12s
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Use structured data5m 14s
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Test structured data2m 14s
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Create localized content4m 12s
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Optimizing page speed4m 12s
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Advanced technical efforts1m 33s
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4. On-Page Optimization
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Use heading tags properly3m 31s
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Choosing to use breadcrumbs3m 41s
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Create a sitemap4m 28s
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5. Track Your Results
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Set up Google Search Console2m 34s
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6. Acquire Local Citations
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Get listed in directories3m 21s
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7. Use Google Places for Business
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8. Secure Backlinks
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Disavow damaging backlinks2m 12s
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9. Collect Reviews
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10. Advanced Local SEO
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Handle multiple locations2m 33s
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Conclusion
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Next steps1m 22s
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Video: Creating a Google My Business page