From the course: Danny Sullivan on SEO
About Search Engine Land
- Search Engine Land has been running for over 10 years now. It's our site that is designed to cover all things that are going on in the world of search, and in particular, in SEO and SEM. We have a big staff that's involved with it in covering the various areas of SEM, SEO, mobile and local. And it's just really designed for people who love search. We were obsessed by it. We love it. We can see all sorts of marketing publications that go on out there, where sometimes search is kind of put off into a corner. I date myself, but I always go back to Dirty Dancing when he says "Nobody puts Baby in a corner." And that's the way we view Search Engine Land. It's like no one puts search in a corner. We pull it out and put it on stage and it jumps and flies over your head. And you should probably go watch Dirty Dancing after that too.
Contents
-
-
-
-
-
-
-
-
The core of SEO1m 28s
-
Advice for beginners45s
-
Are keywords still important?58s
-
Is paid search devaluing SEO?55s
-
Ad blocking and SEO42s
-
Avoid a common pitfall1m 19s
-
Are backlinks still important?2m 24s
-
Direct answers and featured snippets1m 52s
-
Cheating at SEO1m 31s
-
Voice search's effect on SEO47s
-
About Search Engine Land53s
-