SEO Training and Tutorials

Improve your search rankings with search engine optimization (SEO) techniques from the experts. Learn how search engines work and explore best practices for performing keyword research, evaluating on-page ranking factors, getting links, increasing page rank, and analyzing results to help boost your search engine positioning.

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40 Courses 1,310 Video Tutorials

release date (newest first)

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SEO: Keyword Strategy
with Matt Bailey
Learn how to research keywords, apply them to your website, and create ad campaigns around keywords. Increase your site traffic and better understand your user's intent with keywords.

4h 21m Appropriate for all Oct 12, 2017 Views 880,962
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Marketing Tips Weekly
with Brad Batesole
Stay up to date with the latest marketing tools and techniques, and make your marketing efforts more productive. Get new tips every Wednesday.

9h 56m Beginner Oct 27, 2017 Views 841,935
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Advanced SEO: Developing an SEO-Friendly Website
with Brad Batesole
Learn advanced SEO techniques to build an SEO-friendly website from the ground up. Find out how to optimize your site architecture, URLs, speed, and more.

2h 38m Advanced Sep 18, 2017 Views 27,486
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Local SEO
with Brad Batesole
Local SEO is critical for local businesses. Learn to achieve maximum visibility on search engines, and drive more foot traffic and web traffic to your business.

2h 31m Intermediate Aug 30, 2017 Views 209,533
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SEO: Videos
with Ian Lurie
Use SEO strategies such as transcripts and tags to help your videos appear higher in search results and attract more viewers over time.

1h 7m Intermediate Jul 27, 2017 Views 24,356
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SEO: Link Building in Depth
with Peter Kent
This course covers how to build strong links for better SEO. Learn about the anatomy of a link, how links affect page ranking, the properties that make an excellent inbound link, and more.

1h 7m Advanced Jul 12, 2017 Views 34,166
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SEO: Apps
with Adriaan Brits
This course explains how to market your apps by following best practices for strong search engine optimization (SEO).

1h 3m Intermediate Jun 12, 2017 Views 9,246
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Introduction to PPC with Google AdWords and Bing Ads
with Adriaan Brits
Learn the basics of pay-per-click (PPC). Discover how to set up and manage campaigns in two industry-leading PPC platforms— Bing Ads and Google AdWords.

2h 1m Beginner Apr 10, 2017 Views 64,407
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Online Marketing Foundations
with Brad Batesole
Learn today's online marketing techniques and find out how how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display.

3h 48m Beginner Aug 23, 2017 Views 4,163,800
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WordPress Plugins: SEO
with Patrick Rauland
Learn how to use two of the most prevalent search engine optimization (SEO) plugins—Yoast SEO and the All in One SEO Pack—to increase traffic to your WordPress site.

59m 15s Beginner Feb 27, 2017 Views 120,922
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Learning SEO Tools
with Brad Batesole
Explore today's top SEO tools for technical optimization, content optimization, offsite optimization, and competitive research.

1h 47m Intermediate Feb 15, 2017 Views 84,052
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Advanced SEO: Search Factors
with Brad Batesole
In this course, Brad Batesole explains how SEO search factors impact how your content makes its way to your audience.

1h 13m Advanced Dec 08, 2016 Views 82,832
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Danny Sullivan on SEO
with Danny Sullivan
LinkedIn Influencer Danny Sullivan has been in on SEO since its early days, and educates businesses about the power of SEO. In this course, he explains what SEO is, touches on the history and evolution of the practice, and provides technical, content, and search strategies that help you bolster your online presence.

47m 7s Appropriate for all Nov 29, 2016 Views 132,034
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Marketing Foundations: Influencer Marketing
with Evgenii "Geno" Prussakov
Hone your influencer marketing strategy. Learn how to use influencers—social media personalities, top reviewers, and more—to promote your products online.

1h 13m Beginner Oct 19, 2016 Views 70,656
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Affiliate Marketing: Advertising
with Evgenii "Geno" Prussakov
Grow your business with affiliate marketing. Learn how to start and manage an efficient affiliate program.

1h 16m Intermediate Oct 17, 2016 Views 44,104
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Writing Headlines
with Starshine Roshell
Learn how to write a can't-miss headline that conveys an exciting, accurate, and irresistible sense of your story. Get headline writing tools and tips, and real-world examples, to hone your skills.

43m 51s Beginner Jun 22, 2016 Views 90,367
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Marketing and Monetizing on YouTube
with Anson Alexander
Learn how to create a winning presence and earn revenue from your videos on YouTube.

3h 10m Appropriate for all Oct 27, 2017 Views 518,504
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Writing Ad Copy
with Michael Duquet
Learn how to write ad copy that effectively conveys your brand and converts clicks into sales, traffic, and signups.

1h 7m Beginner May 23, 2016 Views 184,333
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Advanced Google Analytics
with Corey Koberg
Learn to customize filters, tags, segments, and even the data that flows into Google Analytics, to generate better reports about your web traffic and make more intelligent decisions about where to focus your marketing efforts.

3h 45m Advanced Feb 23, 2016 Views 180,619
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SEO: Ecommerce
with Steve Harris
SEO for ecommerce is different. Get strategies tailored for optimizing an online store to improve page rankings and build traffic.

1h 44m Beginner Sep 23, 2015 Views 241,832
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SEO: Link Building (2015)
with Peter Kent
Investigates the anatomy of a link, how links affect page ranking, and the properties that make an excellent inbound link.

2h 23m Intermediate Oct 18, 2017 Views 518,950
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Analyzing Your Website to Improve SEO
with Peter Kent
Walks step-by-step through the process of reviewing the content and markup of a web site to improve its ranking in search engine results.

1h 47m Intermediate Sep 14, 2017 Views 701,289
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HTML: Structured Data
with James Williamson
Learn how to use structured data to make your webpages more meaningful to search engines and web crawlers and provide a richer browsing experience to users.

2h 56m Intermediate Jun 30, 2015 Views 115,896
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Spying with SEO Tools
with Anson Alexander
Learn how to use SEO tools and techniques to research the competition online. Find out what keywords your competitors are optimizing for—and then outrank them on search engine results pages.

1h 12m Intermediate May 13, 2015 Views 121,007
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International SEO
with David Booth
Attract international visitors to your websites with these SEO tips. Learn how to determine target markets and optimize your website's technical aspects and content for countries and languages around the world.

1h 59m Beginner Mar 11, 2015 Views 130,587
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Google Tag Manager (V2) Essential Training
with Corey Koberg
Learn how to manage your own analytics, user tracking, campaign tracking, remarketing, and other website code with Google Tag Manager.

2h 4m Beginner Feb 23, 2015 Views 255,993
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Marketing Foundations: Growth Hacking
with Brad Batesole
Learn how to quickly expand your customer base using low-cost and innovative growth-hacking marketing techniques.

1h 38m Beginner Jan 29, 2015 Views 486,525
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SEO Foundations
with David Booth
Master the foundational concepts of search engine optimization. Learn the strategy behind great SEO, including keyword planning, content optimization, link building, and SEO for ecommerce, local search, and mobile audiences.

3h 27m Beginner Dec 15, 2014 Views 3,066,889
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Learning to Write for the Web
with Chris Nodder
Get practical techniques for writing for the web, including tips on front-loading content, avoiding jargon, and keeping your content up to date.

1h 24m Beginner Nov 11, 2014 Views 396,160
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Top 5 Tips for YouTube Channel
with Anson Alexander
Learn the top five ways you can market your brand and earn revenue from your videos on YouTube.

13m 31s Appropriate for all Oct 07, 2014 Views 108,194
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Learning Conversion Rate Optimization
with Chris Goward
Testing website pages to improve conversions is a core practice in digital marketing. This course provides a detailed, actionable framework for all conversion rate optimization efforts.

1h 30m Beginner Sep 30, 2014 Views 216,239
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Affiliate Marketing Foundations
with Evgenii "Geno" Prussakov
Start here to learn how to become a successful affiliate. Learn effective, ethical affiliate marketing techniques and tactics.

2h 27m Appropriate for all Jul 08, 2014 Views 260,355
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Mobile Marketing Foundations
with Michael Becker
Make sure your marketing campaigns keep up with the pace of mobile. Learn how to prep your website and emails for mobile visitors, launch SMS campaigns, advertise on mobile, and much more.

3h 35m Beginner Jun 26, 2014 Views 578,722
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Learning to Write Marketing Copy
with Ian Lurie
Learn how to craft compelling marketing copy to engage with your customers.

1h 51m Appropriate for all May 28, 2014 Views 510,500
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Top 5 Tips for Search-Friendly Press Releases
with Lorrie Thomas Ross
Learn the top 5 tips to writing search-friendly press releases.

10m 18s Beginner May 06, 2014 Views 46,281
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Learning Internet Marketing
with Ian Lurie
Learn how to stand out from the crowd, make your content compelling, and build a significant market presence for your company in this talk with an Internet marketing insider.

27m 35s Appropriate for all Sep 18, 2013 Views 70,554
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Learning Web Semantics
with Jen Kramer
Discover how semantics (the process of adding markup, microdata, and metadata to a page) makes websites more search engine friendly, more meaningful, and more future-proof.

1h 36m Beginner Sep 18, 2013 Views 141,447
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Learning Pinterest
with Justin Seeley
Illustrates the basics of setting up a Pinterest account and aggregating inspiration from around the web.

1h 13m Beginner Sep 22, 2017 Views 351,271
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Learning Online Marketing
with Lorrie Thomas Ross
Introduces web marketers, web designers, business owners, and executives to the world of online marketing.

1h 47m Beginner Dec 07, 2011 Views 1,719,374
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Using Accessibility to Improve SEO
with Morten Rand-Hendriksen
Make web sites more accessible and search engine friendly through proper markup and web standards compliance.

2h 29m Intermediate Dec 07, 2011 Views 243,850

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