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About the Author
Richard West's career has spanned more than 20 years in the photographic, print, and design market. After working in a technical support role for what is today one of the subsidiaries of Kodak in the graphic arts market, he went on to spend almost ten years working in business development for Apple, where he helped in the launch and rollout of many products including photographic offerings such as Aperture software. Currently, he is Creative Director for Applications (EMEA) Ltd., a UK-based company specializing in training, support, and marketing of software applications in the imaging and advertising market.