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Rich Shupe is the founder and president of FMA -- a full-service multimedia development company and training facility in New York City. Rich teaches Flash and other digital technologies, in academic and commercial environments worldwide, and is a professor at New York's School of Visual Arts in the MFA computer art program. He is a technical writer for DevX.com, Adobe, and others, and the author of multiple books, including Flash 8: Projects for Learning Animation and Interactivity and the upcoming Learning ActionScript 3, both from O'Reilly. FMA develops CD-ROMs and Web sites for clients including McGraw-Hill, Phillips, 20th Century Fox, and Nickelodeon, and trains digital media professionals in many disciplines. www.fmaonline.com