Inside of the Recruiter platform, you have the ability to contact potential candidates using the InMail system. While it is free to contact people who you are connected with, InMail also allows you to contact people you are not connected with. You also have the ability to save InMail templates, which can speed up the communication process.
- [Instructor] In this video, I want to show you the tools for sending messages to candidates that you've found in searches, and there are a few ways of doing this inside of Recruiter. I want to start out inside of a project, so I'm going to go up to Projects, and then select my Graphic Design project. Now, I could also contact people from the clipboard, from within a search, inside of their account, and other places, but I want to go to my project because, here I have several candidates that I've added as people that I'd like to get in touch with. Now, if I want to send a message to only one person, I can do that in a couple ways.
Here, for instance, if I wanted to contact Cheryl, to the right, I can click on Send InMail. It will bring up this box, and allow me to send an InMail to Cheryl. I'm going to close this out for now, though, and I'm going to go inside of the account of Cheryl's. So right now, from inside of her account, if I decide that this is someone that I'd like to contact, in here, I can also click Send InMail. I'll go ahead and click that, and the same box appears here. Now, LinkedIn has a system in place for limiting unsolicited messages from people who are not connected on LinkedIn.
This system is called InMail. Sending a message to someone that you're connected to is free. However, if you're not connected to someone, you'll need to use an InMail. If they don't respond, however, you will use that InMail credit. As a user of LinkedIn Recruiter, you'll likely have an allotment of InMail credits to use, in order to contact candidates. So you can see here, if I were to send a message to Cheryl, it would use one of my 2250 InMail credits. Now, before I leave here, I want to point out one other important feature when sending a message to a single person, and that is on the right hand side, this icon down here at the bottom, which is the Insights icon.
This is a great feature that will give you insights into things that you have in common with a particular user. I'll click on this, and it's showing me connections that I have in common with Cheryl. So, this could be connections that you have in common, it could be that you've attended the same university, or that you belong to the same group on LinkedIn, or more. Using these insights is a great way to customize your message, in order to make a connection with the person, and increase the chances that they'll reply. But I'm going to cancel this for the moment, so click back on that icon, and I'm actually going to close out this message.
From here, I want to back up, and I want to go into the profile of someone else. I'll go into Maggie Rickland. From here, I'll send an InMail message to Maggie. Now, the difference here is, in the upper right hand corner, notice that it says "free InMail." This is not going to cost me one of my InMail credits, and the reason for that is that I'm connected to Maggie on LinkedIn. So, because she is a first connection of mine, it will not cost me an InMail credit to send this message to her. I'm going to back up again here, back to my Projects page, and let's take a look at how we can send a message to multiple people at once.
So, I've identified these five people as ones that I want to send a message to. In order to do that, I can go ahead and click the check boxes next to anyone who I want to send the message to. And in this case, I want to send it to all of them, so I'll click the check box up at the top. Now, once I do that, these buttons appear up at the top, and I want to click on Message. Notice the popup now. It shows the different people that I'm sending the message to. And because, up at the top, I have three people, I'm using three of my 2250 InMail credits.
Below that, we have Maggie and Nicolette, who I'm not using InMail credits for, because I'm connected to both of them on LinkedIn. So next, I can put in a subject. Below this, LinkedIn allows you to put in a customized salutation. And right now, it's set at no salutation, but if I click here, I can put dear, just their first name, hi. I'm going to go with hi, and you'll see that first name is inside of these brackets. That's really convenient, because it's a placeholder for the actual name.
So when I send this out, the message that Cheryl receives will say "Hi, Cheryl." The one Marcus receives will say "Hi, Marcus," and so on, so this is really convenient. Below this, I can click in here to put in the body of my message. And I have one I've already typed out to save some time. I'm going to enter that into here. And then, down below, you have the ability to edit your signature. So here I have my name and my position, but if I wanted to click on that, I could edit it, and perhaps put in an email address.
I could put in contact information, anything that I want to down there. In this case, I'm happy with the one I have, so I'm going to click on cancel. Now, down here at the bottom, I have the ability to add an attachment. I could attach a file, for instance, a job description, but I don't recommend doing that on the first message. I just want this to be a conversation starter. Next, we can hit the send button. But before we do that, I want to take a look at another important icon on the right hand side, and this is the template icon. It's right here with the multiple pages icon.
Now, notice that the insights button is not here, but that's because we have several people we're sending the message to. You can only use insights when sending that to a particular person, because it shows you what you have in common. In this case, though, I want to click on the templates icon, and then I could search for a template if I want to, but in this case, I want to save my message as a template. So, if you spend the time writing the perfect introduction message, you could save it as a template, so you can reuse it for future communication.
To save it, I'm going to go down here and click on Save as Template. I'll name it Conversation Starter. And then if I want, I could share this with my team and make it one that they use as well. I'm going to leave that unchecked and click save, and now I've saved this message down here as a template that I can easily access in the future. Finally, I'm going to go ahead and click on send. So now that I've sent those messages, you'll see next to each candidate that here, under activity, there is this envelope icon, and it's letting anyone on my team know, as well as myself know, that I have sent out a message to this person.
I can click there to access the message, and it's telling me how long ago I sent it. So right now, it's simply one minute ago. However, it would put down the date and let me know when they've been contacted. And there is an envelope symbol here for each of these candidates. So now I've sent my first communication to some possible candidates, using InMail inside of LinkedIn Recruiter.
- Using Recruiter's powerful search features to find candidates
- Adding candidates to a project
- Contacting candidates
- Managing interested candidates
- Posting jobs
- Monitoring Recruiter stats