Join Nick Brazzi for an in-depth discussion in this video Monitoring statistics, part of Up and Running with LinkedIn Recruiter.
- As you use Recruiter, it may be valuable to you to analyze how successful your recruitment strategy is. Are you contacting the right people? How often do you get responses? Are there people in your recruiting team who are getting more responses than others? Fortunately, Recruiter keeps statistics of your activity so that you can get a picture of how well your strategy is working. Let's look at where you can access that data. I'm going to go into the Reports menu up here at the top and we have a few options. I'm going to start with Recruiter Usage.
Here I can see data about how the different seat holders on this contract have been using Recruiter. By default, it shows me data for the last seven days. But of course I can change that time period. Now this is an account I set up just for this course, so there's not a lot of data here. But it's good to see where you can go to find this data because it will grow as you use Recruiter. And it may be useful to you. So I can see information about my unique daily log-ins. So that tell me how many times each of the users on this contract have logged into Recruiter.
I can see information about how many searches I've performed, how many profiles each user have viewed, and how many in-mail messages have been sent. Now, this can give you an idea of how effective your searches are. If you're viewing hundreds of profiles, but only contacting a few, then you might need to improve your search filters. You can see that I have viewed 35 profiles, and I've contacted seven people. So that's not a bad ratio. I feel like my search terms are giving me good, relevant results.
Now, all the way down at the bottom of this page is the Usage Details table. This gives me great data about how I use Recruiter. I can see how many searches I've performed compared to how many profiles I've viewed, and how many in-mail messages I've sent. And I can also see how many of those messages have been accepted or declined. Now the acceptance rate and response rate are very valuable. If you have a very low acceptance or response rate, then you might be contacting the wrong people.
Or, maybe you need to re-evaluate the actual text in your messages. You might consider re-writing your templates so that they're more engaging and relevant so that they result in more responses. Now, there are also other sets of statistics in the reports menu that you might want to take a look at. Let's take a look at job analytics. And again, I don't really have a lot of data in this account, but this data will grow as you use Recruiter. If you post jobs through your Recruiter account, you can review statistics on how many people view and apply to your job, which can also be very valuable.
Here I can see the summary, but if I go into Views, I can see a chart of how many people have viewed each job on any given day. Looking at tangible numbers of how many people are viewing and applying to your job over time can help you review and adjust your strategy. If one of your job postings is getting significantly lower views and clicks than the others, then you might want to re-evaluate that posting. If you see a significant drop off in views and application numbers, then you might choose to close that job, review the current candidates, and leverage that open job slot for a different posting.
But, if a job is still getting lots of views and applications, it might be a good idea to leave it posted for a while longer. So, don't just send messages and post jobs and hope that the right candidates come to you. Check your reports and statistics and get an idea of what strategies work for you, which give you better response ratios, or more job posting views. Let the statistics help you as you develop and refine your recruitment strategy.
- Using Recruiter's powerful search features to find candidates
- Saving candidates to a project
- Contacting candidates and viewing message status
- Managing interested candidates
- Monitoring Recruiter stats