You are not required to perform guided searches when using Recruiter. You also have the option to perform conceptual searches, which use keywords, skills, and alternate job titles to search for quality candidates.
- [Instructor] Using guided searches in LinkedIn is a quick and easy way to do searches and it can provide you with great results. One downside however is that you might miss some potential candidates if you're only using guided searches. Remember in the previous example that we searched for graphic designer and as I typed it in, it recommended that I select people who have graphic designer in their titles. Now they need to have exactly graphic designer. Well what if there's someone who's a great candidate that doesn't have graphic designer in their LinkedIn title? Perhaps they have something like graphic design artist or maybe there's someone who hasn't done this in a while.
Maybe they're just getting into the field or perhaps they're interested in switching fields and have a great skillset that would transfer over. You don't want to miss these candidates and let them slip between the cracks. This is where it can be beneficial to do a conceptual search in which you skip the guided search and use alternate keywords or job titles in the search that you're doing. Let's take a look at how we could do this. I'm going to start searching for candidates in the search bar, but instead of using the suggestions from the guided search, I'm just going to do my own search.
This is a great place to use Boolean modifiers which we discussed in the previous video. So here I'm going to put a parentheses, then a quotation, 'cause I want to include graphic designer or and then in quotes I'm going to put graphic design so that I don't leave out a candidate who simply has graphic design in their title or summary, and I'm going to enclose all of that in parentheses. So the first thing I'm telling it is I want someone who has either graphic designer or graphic design and I'd also like them to have illustrator.
I'll click Go and it will generate this search for us. Now it's telling us that we have 1.6 million candidates and that's a ton obviously, but we haven't yet started to apply any of the filters. So right away, I'd go in and I could put in Santa Barbara, click that area and we're already down to 1,056 total candidates. I could then go ahead and start listing either skills, companies, schools, employment type, and other filters that will obviously narrow this down.
So that was just the beginning of my search. Now when doing a conceptual search, consider some of the following questions. Are there alternate job titles commonly used in the industry? In other words, how can you prevent from people slipping through the cracks? Maybe you're looking for project manager, but there's a candidate that doesn't put project manager in their profile. Instead, they use PM or PMP. So here you can do a search for project manager or PM or PMP.
Perhaps you're looking for a graphic designer, but instead someone uses graphic artist on their profile. So doing searches for those can help you to find some hidden gems and candidates that you wouldn't normally find. Another question is what are the required skills? Are there relevant synonyms? Even thinking of different versions of the word such as action verbs. If you're looking for a graphic designer, you might want to search designed or designing, things like that where you can find potential candidates who leave out some of the keywords in their profiles and replace them with other words.
Next what technologies are used and how are these technologies commonly identified? A good example of this would be Adobe Illustrator or Adobe Photoshop. If I'm searching for specifically Adobe Illustrator, what happens if someone who's a professional in the field simply puts Illustrator as one of the skills in their LinkedIn profile? I might miss them because I was also looking for Adobe. So it's important to look for some of these synonyms or different ways that they might be mentioned.
Finally, are there specific qualities that you're looking for? Do they have synonyms that you could search for? Maybe you want to type in because you're looking for someone who's creative or passionate or innovative, and find different synonyms that might be included in their profile. I recommend that you spend time upfront determining the requirements, skills, and qualities of potential candidates. Do a guided search first, but then use a more creative conceptual search in order to find some hidden gems.
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