Learn about prediction.
Hollywood loves making movies about prediction.…There was Moneyball, which predicted…athletes' performance in baseball.…There are countless movies about…someone trying to outwit the casinos…or really their own luck.…There's the story of the housing bubble and how…one commodities trader predicted…the recession and made billions…buying against foreclosed mortgages.…Predictions make for a great story and,…in this chapter, I'm going to teach you…a popular machine learning technique…for predicting events and outcomes called decision trees.…A decision tree takes a set of data…and it splits that data continuously…until it has a predicted outcome.…
How many times have you heard someone say,…"If I only had a crystal ball, I could predict the future"?…Well, we're going to do just that,…and walk you through the process step by step…so you can grasp exactly how to go about it.…Now brick and mortar retailers in the US…do an estimated 4 trillion in sales each year.…That number might be surprising…given the power of e-commerce these days,…
In this course, discover how to gain valuable insights from large data sets using specific languages and tools. Follow Chris DallaVilla as he walks through how to use R, Python, and Tableau to perform data modeling and assess performance. As Chris dives into these concepts, he shares specific case studies that come directly from his own work with clients. Plus, he shares three essential—and practical—best practices for data-driven marketing that you can use to bolster your organization's marketing performance.
- Installing R, Python, and Tableau
- Navigating the UI for R, Python, and Tableau
- Using R, Python, and Tableau
- Exploratory analysis
- Performing regression analysis
- Performing a cluster analysis
- Performing a conjoint assessment
- Stakeholder alignment
Skill Level Intermediate
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1. Software Installation
2. Data, Exploratory Analysis, and Performance Analysis
3. Inference and Regression Analysis
5. Cluster Analysis
6. Conjoint Analysis
7. Best Practices
Next steps1m 8s
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