Cluster Analysis with Tableau

- [Instructor] Tableau 10 introduced…k-means clustering functionality to the platform…and it's a great example of how the platform…is constantly evolving and getting more powerful.…I have Tableau open…and have connected to our data from our exercise files…so let's navigate into our workspace…and we can see our list of measures includes…three different behaviors.…We also have a brand preference measure, CTA…and some demographic information.…Now in this case we're interested in…creating a set of groups from CTA and age.…

In other words, this data tells us…the age for each response to a certain call to action.…I'm going to select our CTA measure…and drop that in the column shelf.…I'm going to select the Demo-Age…and drop that in the row shelf.…Let's go ahead and disaggregate the data…so drop down our Analysis menu…and deselect Aggregate Measures.…Now if you look towards the top left of Tableau…you'll see a tab just to the right of the Data tab…called Analytics.…

See that there?…Let's go ahead and click on that tab.…Under the Model heading is an option called Cluster…