From the course: Python for Marketing (2019)
Join today to access over 22,700 courses taught by industry experts.
Why Python is valuable for marketers - Python Tutorial
From the course: Python for Marketing (2019)
Why Python is valuable for marketers
- Python is valuable to marketers for the following reasons. It helps you improve your workflow, you become more efficient in your daily tasks. That efficiency transfers into being able to optimize campaigns faster which will allow you to get better results. As you improve with Python, you'll be able to create automated optimized campaigns based on logic rules or even some forecast data. So it can start doing the mundane parts of your job for you based on rules that you will create. It will give you more time to work on creative and strategy. It's my opinion that we don't get enough time to spend on creative and strategy, we're too busy optimizing all the time. So if we can hand a lot of that optimization work over to Python we can generate better performing campaigns by having better creative and stronger strategy.
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.