From the course: Python for Marketing (2019)

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Importing Facebook and AdWords data

Importing Facebook and AdWords data - Python Tutorial

From the course: Python for Marketing (2019)

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Importing Facebook and AdWords data

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- [Instructor] Now we're going to load in a few other CSV files, and we're going to start with Adwords PPC CSV file. It's just a download from Adwords. And, again, like Google Search Console, the file is set up in a very friendly way that allows us to access the data quite easily. But, we've also got an unnamed column in here that we might need to deal with later on, because it looks like it is just an index. Next we'll import Facebook Ad CSV data. In this case you'll notice that we are following the same format as before. However, you will need to parse two date fields: 'reporting starts' and 'reporting ends.' So what you can see here is if you have multiple date columns in your data, you can parse a list, and it will understand that it's a list, and it will do its best to convert those dates into a friendly date/time stamp. If I run this and (growls) just look at the head, again, everything looks fine from a format…

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