Learn about competitive response and objection handling in this video.
- [Instructor] This brings us to Competitive Analysis.…It's the Pm's responsibility to build a competitive product.…Every product has competition.…Whether it's the same product in class,…or a different way to solve the same problem.…In every product, both your products, as well as their…products have strengths and weaknesses.…It's really important to understand, those…strengths and weaknesses as they pertain to customer pain,…and as they pertain to solving your customer problem.…And again, quality is always seen through customers' eyes.…
So, competing is not always about technology.…It can be about business processes,…and as a Program Manager it's important to dig into this…other side of the non-technology world.…A great example is delivery.…A large OEM had a cloud infrastructure customer,…that customer wanted racks of servers deployed…within hours of request.…The large OEM set up a program with On-Site Stocking,…and the ability for that Cloud infrastructure customer,…to buy a server,…and have it up and running within a handful of hours.…
- Hard skills and soft skills needed for program management
- Reporting and managing risk
- Phases of program management
- Understanding customers
- Running effective team meetings
- Working with partners
- Engineering, architecture, design, and code reviews
- Managing delivery and release
- Competitive analysis
- Measuring results
Skill Level Intermediate
Make IT Work in Your Businesswith Scott M Burrell1h 43m Intermediate
Cert Prep: SNCP Foundations (S10-110)with Hubbert Smith2h 21m Intermediate
1. Career in Program Management
Reporting and managing risk3m 46s
2. Concept Development: Project Phase 0
3. Plan and Scope: Project Phase 1
4. Development and Execution: Project Phase 2
5. Delivery and Release: Project Phase 3
6. Operate: Project Phase 4
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