Learn how to engage stakeholders.
- It's always enjoyable to show off the team's work in sprint review. Ideally, your stakeholders are present and engaged in the event. Engaged stakeholders are ones that are asking questions and sharing their views on what else the product could need. Sadly, sometimes that's not the case. So how do you help them become active participants in the sprint review? First, make sure you're inviting the right people. This means that they have a vested interest in the product your team is building.
Work with the PO to make sure all the right people are invited. Additionally, make sure the PO visits with these key individuals to encourage their active engagement in the event. Next, make sure your sprint review speaks the language of those key business stakeholders. For example, perhaps the team completed some backend service or database work in the sprint. While it's great to demonstrate that make sure you're also explaining in business terms what that work enables in the product.
When you do that, you're creating space for the stakeholders to engage by asking questions in the business terms they understand. Finally, sometimes stakeholders don't attend because they trust the team to get the work done and raise issues if they arise. While at first it sounds like trust and delegation, it's actually harmful to the team and the product. Each sprint we meet with the key stakeholders who have deep knowledge of the environment in which our product will be released.
When they don't attend and engage with the team, it's harder for the team to ensure they're building the right product at all. In this case, work with the PO to meet with the key stakeholders individually to help them understand how invaluable their time and focus is for the team, the product, and the organization. When you take the time to ensure your sprint review engages your stakeholders, your team will be better aligned to build the product they really need.
Note: Because this is an ongoing series, viewers will not receive a certificate of completion.
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