From the course: Agile Analysis Weekly Tips

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Understanding pain points

Understanding pain points

From the course: Agile Analysis Weekly Tips

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Understanding pain points

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- Many teams are blind to what their customers don't like about their product. It's surprising how many teams work a backlog without context on what's painful for their customers. Quickly understanding your customer's and user's pain when interacting with your products is a huge contributor to customers moving from a passive liking or even a dislike of your product to loving your product. A popular collaboration activity you can facilitate with users and customer representatives is called Speedboat. Speedboat helps identify what your users don't like about your product. It's a collaborative activity that uses the metaphor of a speedboat and asks participants to contribute by stating what's holding users back from achieving their goals when using the product. Use this game with your team to identify pain points with your product from your customer's point of view. In the room can be project team members, project stakeholders, and customer representatives. To facilitate this activity…

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