Learn the tools and techniques to identify, manage, and engage program stakeholders.
- If you don't know what your stakeholders' needs are, how do you know that you've delivered something of value? Let's look at how we identify our stakeholders, how we manage them, and how we keep them involved in our program. First, let's define who a stakeholder is. It is anyone who will be positively or negatively affected by your program. They very often will not know this, so it's important that the message comes from you. Trust is paramount as a program manager, so make sure you proactively communicate with your stakeholders to avoid any surprises.
Our first step is to identify our stakeholders. We put together a complete list, then we start to categorize our stakeholders. We might group them per department, region, or language might be another categorization. Our second step is to plan how you are going to keep your stakeholders engaged. The graph you see on your screen is called a Power Interest Grid. The ideas that you can place all of your stakeholders or stakeholder groups into one of the four categories of the grid.
Here's a description. Low power and low interest. These stakeholders just need to be monitored. Low power and high interest. You need to keep those stakeholders informed, but that's it. High power and low interest. We need to make sure this stakeholder group stays happy, but no direct involvement is required here. High power and high interest. This group needs to be directly involved and managed very closely. Most likely, this group will be your key stakeholders.
But can the use of a Power Interest Grid backfire? Yes. If you labeled your stakeholder group incorrectly, you might regret it. So figure out ways to validate your data.
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- What is program management?
- Who are program managers?
- Program versus project
- Program life-cycle phases
- Aligning programs to an organization's strategies
- Analyzing needs and planning programs
- Delivering and sustaining benefits from programs
- Working with program stakeholders
- Supporting program governance activities
- Managing program finances and resources
- Scheduling programs
- Managing program scope and quality