From the course: Supply Chain and Operations Management Tips

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Prevent counterfeiting

Prevent counterfeiting

- Brands are valuable assets that help companies differentiate their products and build relationships with their customers. But the stronger your brand is, the easier it is for crooks to make big bucks by selling counterfeits. Branding expert Mike Wagner says your brand is your promise. So, in this video, we'll look at how counterfeiting affects your promise to your customers and I'll give you tips for protecting your supply chain from this growing threat. Unfortunately, criminals have discovered that making counterfeit products is an easy way to generate high profits. And if they happen to get caught, the penalties tend to be pretty light. So the risk reward calculation makes product counterfeiting attractive to crooks and with sophisticated manufacturing technology available all over the world, the equipment needed to make fake products is easily accessible. So no matter what you make, there's a good chance that someone is trying to compete with you by selling a counterfeit version…

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