In this video, Angela shares how an agile product owner can lead a team to focus energy toward the values of the most important personas. A persona template is used to help separate and identify the various personas.
- A persona is a way to represent a user role…by characterizing them as a specific person…that we can empathize with.…Personas help teams focus and discuss how various user goals…look different when using the insight from each persona's…point of view.…Personas build empathy and help the team focus…on a few typical archetypes of users,…rather than trying to please thousands.…They also help build shared understanding…and drive decisions.…
Using personas keeps us from projecting…our own personal values into the product or system as well.…When creating personas for your product,…it's best to research and observe your typical users.…Then, look for user themes and create personas as a team.…I've provided a persona template to get you and the team…started on this process.…It provides details on what exactly goes in…to a persona description.…Next, choose the primary persona.…
The primary persona is whose needs and goals…can be satisfied by the product.…They align to the product vision, roadmap,…and fit into the primary user group…
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- Rallying your team around the product vision
- Creating an agile product roadmap
- Creating a release plan focused on value
- Breaking down features
- Setting up, creating, and analyzing user story maps
- Collaborating on the big picture
- Leveraging user stories
- Prioritizing the product backlog
- Working with your team
- Defining what "ready" and "done" mean
- Avoiding technical debt
- Guiding your team through estimating exercises
- Making sprint planning and standup meetings beneficial