Learn about the goals of procurement, operations, and logistics, and how they are achieved.
- Every dollar that an organization makes…comes from a customer who chooses to give it to them…and customers choose to hand over their money…because they're getting something they want,…something that they value.…Marketing and sales are the business functions…that communicate value to customers and then close the deal.…In this movie, we'll look at the important role…that sales and marketing play for any organization…and the priorities that drive those teams.…
At the heart of every organization…is a solution to a problem.…The problem could be anything from something practical…like moving dirt from one place to another…to something more subjective…like making people feel cool, special and stylish.…Defining the problem that you solve…and how your product or service solves it…is called the value proposition.…The people that you think should buy…your product or service are your market…and the different groups of people…within that market are segments.…
Individual people or companies that should buy from you…are called prospects, targets or leads…
Instructor Daniel Stanton begins the course by reviewing the key skills highlighted in the Project Management Institute (PMI) Talent Triangle, and explaining how strategy and business management fit into your professional development. Next, he explains how to align your project with the priorities of your organization, and effectively communicate the goals, benefits, and risks of your project to your stakeholders. Then, he walks through the different business functions in an organization, including marketing and sales, supply chain management, human resources, and information technology. To wrap up, Daniel explains how to leverage your business acumen to collaborate effectively with individuals throughout your organization.
Lynda.com is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.
- Identify the role of business acumen in the PMI Talent Triangle.
- Recognize that projects are how businesses implement changes.
- Explore the characteristics of a SMART goal.
- List several business benefits of good customer service.
- Identify common financial documents.
- Review common financial analysis methods.
- Recall the three common approaches to continuous process improvement.
- Identify the differences between strategic, tactical, and operational goals.