From the course: Supply Chain and Operations Management Tips

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Manage customer returns

Manage customer returns

- Most of us think about supply chains as a one-way street. We buy stuff from suppliers and we sell stuff to customers. But that flow gets reversed when products need to be returned. In this video, we'll talk about reverse supply chains and how managing them effectively can have a big impact on your costs, your revenues, and your customer service levels. There are three main reasons that a product might need to flow upstream in a supply chain. First, it could be an extra or unwanted product. Customers might buy the wrong item, buy more than they needed, or receive a gift that they didn't want. It could be defective or damaged. And customers sometimes return products when they're used up and at the end of their life, like when we return dead batteries or empty bottles. Regardless of the reason a product is being returned, when you manage a reverse supply chain, you need to keep five goals in mind. First, you want to minimize the cost of the entire process, including shipping, sorting…

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