Learn about the goals of marketing and sales and how they are achieved.
- There's a quote that I love from business guru Tom Peters,…"leaders win through logistics, vision sure,…"strategy, yes, but when you go to war,…"you need to have both toilet paper and bullets…"at the right place, at the right time."…In other words, you must win through superior logistics.…Logistics are important,…but so are purchasing and operations.…And in this movie, we'll look at how all three…of these critical functions work together…in a company's supply chain.…
Let's start with purchasing.…Every organization buys things.…For example, manufacturers by the ingredients…or the components that they use to manufacture products,…and stores buy inventory that they'll sell to customers.…The materials that companies buy so that they can add value…and sell them are called direct materials…or direct costs,…but they also have to buy things…that they don't necessarily sell.…
Racks for the warehouse, paper for the copy machines,…pens for their employees.…These items are called indirect materials.…Because there is so much money involved,…
Instructor Daniel Stanton begins the course by reviewing the key skills highlighted in the Project Management Institute (PMI) Talent Triangle, and explaining how strategy and business management fit into your professional development. Next, he explains how to align your project with the priorities of your organization, and effectively communicate the goals, benefits, and risks of your project to your stakeholders. Then, he walks through the different business functions in an organization, including marketing and sales, supply chain management, human resources, and information technology. To wrap up, Daniel explains how to leverage your business acumen to collaborate effectively with individuals throughout your organization.
Lynda.com is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.
- Identify the role of business acumen in the PMI Talent Triangle.
- Recognize that projects are how businesses implement changes.
- Explore the characteristics of a SMART goal.
- List several business benefits of good customer service.
- Identify common financial documents.
- Review common financial analysis methods.
- Recall the three common approaches to continuous process improvement.
- Identify the differences between strategic, tactical, and operational goals.