From the course: Supply Chain and Operations Management Tips

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Embrace omni-channel fulfillment

Embrace omni-channel fulfillment

- The internet has had a huge impact on retail business. We used to go shopping in stores and sometimes, we still do. But now we also shop on our phones, tablets, and computers. So figuring out how your customers want to buy your products and how to deliver them efficiently can be a real challenge. In this video, we'll explore the concept of omnichannel fulfillment where you sell products both in stores and online, and we'll see why the growth of omnichannel is having such a profound impact on retail supply chains. Let's start by looking at how the supply chain works for a traditional brick and mortar store. Products are delivered to a distribution center on a pallet. This is called a unit load because you're moving individual items as a single unit. Then, the pallet will be shipped from the distribution center to a large store. For smaller stores, the pallet may be broken down into cases and the cases ship to the store. But in either scenario, there isn't much handling required in…

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