From the course: Learning Digital Business Analysis
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Business measurements of success
From the course: Learning Digital Business Analysis
Business measurements of success
- Outcomes over outputs is the motto when working on digital products, and outcomes are measurements of success. Outcomes create value, and outputs, well, they're just things that are created and some might create value. Outcomes over outputs may require us to rethink how we define success in our work. We used to be successful as business analysts creating a requirements document on time, but that didn't ensure that the right thing was built. It didn't tie to real outcomes. When we are focused on outcomes, we are constantly aware of the business measurements and indicators that the work we're doing makes a difference. When we're output focused, we're concerned about getting something physically created, like a document or a piece of software. Being outcomes focused helps us ensure the physical things we create are actually making our organizations and customers better off and aligned to a higher level strategy. The role of the business analyst in a digital transformation needs to be…
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