Join Brian Lee White for an in-depth discussion in this video What you need to know, part of Producing Music for Advertisements.
The core goal of this course is to give you a broad brush look at the entire commercial composition process from initial create a brief, to final delivery using a sports drink commercial as a specific example. While I will describe many of the steps I take to assemble the composition, this course is not intended to be a primer on music production in any specific genre or a primer on music theory in general. In other words, I'm not going to spend hours giving you a step-by-step breakdown of how I program the specific base sound or how I use certain chords or certain snare samples in this very isolated commercial example. My goal is to give you a Big picture look at the process from start to finish, and point out insight that I have gained from many different commercial projects in many different styles.
While watching the course, keep in mind that the end goal is not so much the specific musical aesthetic of the specific score for this very specific commercial You might not even like the style of music we use or even the product we're marketing at all. Instead I want you to focus on the big picture of the process and the steps involved to go from, we've got a commercial that needs music to, invoice paid, great job dude. So on that note, let's get started.
Note: While the composition of the music for this course takes place in Pro Tools, a majority of the content will be about the creative process and translates to almost any DAW.
- Reviewing the creative brief
- Working with temp music
- Choosing an appropriate tempo
- Marking keyframes
- Creating a theme
- Breaking down client feedback
- Implementing revisions
- Printing the music for delivery
- Understanding basic music licensing and publishing principles