Join Brian Lee White for an in-depth discussion in this video Selecting tempo(s), part of Producing Music for Advertisements.
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Tempo is a critical component in any score to picture because it sets the mood and…pacing of the entire spot. And will drive many of your stylistic…choices when it comes to instrumentation and tone.…Now in our example, because the editor relied heavily on the reference track's…cadence for his cuts and based the energy and pacing on its rhythm section.…It's an easy choice to go with the same tempo for our original piece.…In this case we're working 140 bpm, and that's a very common tempo for this style…of Dubstep music. Now if you don't know the specific tempo…of your tempo track there's many ways you can figure it out.…
Sometimes I tap tempo with a little iPhone app.…There are more complex ways to do it in the DAW, using Identify Beat.…However in this case I was pretty confident that it was 140.…So I tried it and it ended up working out. Now we'll go ahead and set that.…Just double click on the song starts, the little red diamond, and I'm going to type…in 140 here. Now with this specific piece, you might…
Note: While the composition of the music for this course takes place in Pro Tools, a majority of the content will be about the creative process and translates to almost any DAW.
- Reviewing the creative brief
- Working with temp music
- Choosing an appropriate tempo
- Marking keyframes
- Creating a theme
- Breaking down client feedback
- Implementing revisions
- Printing the music for delivery
- Understanding basic music licensing and publishing principles