Join Brian Lee White for an in-depth discussion in this video Reviewing the creative brief, part of Producing Music for Advertisements.
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Most composition projects will have some form of creative brief or description of…the task at hand. The brief is a vital part of the…composition process because it gives the composer important insight into both the…client as well as the product or service that is being marketed and helps him or…her create a game plan for the music. While the format and makeup of creative…briefs can vary depending on whether they are created by a specific commercial music…house or the ad agency overseeing the project, they may also include important…information regarding the style of music they're looking for.…
The format, say 15 seconds, 30 seconds. Is it TV?…Is it web, etc., and any temp music that they feel works well with the spot and…possibly a reference cut or some story boards of the actual commercial.…Lets go through an example by breaking down the creative brief of our sports…drink commercial and try to identify any information that may help us during the…composition project. So I opened up the creative brief PDF,…
Note: While the composition of the music for this course takes place in Pro Tools, a majority of the content will be about the creative process and translates to almost any DAW.
- Reviewing the creative brief
- Working with temp music
- Choosing an appropriate tempo
- Marking keyframes
- Creating a theme
- Breaking down client feedback
- Implementing revisions
- Printing the music for delivery
- Understanding basic music licensing and publishing principles