Join Brian Lee White for an in-depth discussion in this video Decoding client expectations, part of Producing Music for Advertisements.
Well many new composers might think that it's their stellar composition skills that…will win them the placements they pitch on.…It's often a composers' soft skills that end up setting them apart from the pack as…a consistently successful commercial composer.…One of the most important things to remember when pitching, or even composing,…final content for a commercial project is that it is just as much, if not more about…what the client is feeling as it is about what you personally believe is ultimately…appropreate for the project. Any experienced composer will tell you…that the best piece doesn't always win the spot, and could likely show you specific…examples where the music that ended up winning the spot, or the revision that…ended up in the final, was clearly not what they felt would have worked best.…
Many times, we joke about being psychologists deciphering the complex…emotions of the client. The reality is, if you don't try to put…yourself in the client's shoes and get inside their head, you'll end up on the…
Note: While the composition of the music for this course takes place in Pro Tools, a majority of the content will be about the creative process and translates to almost any DAW.
- Reviewing the creative brief
- Working with temp music
- Choosing an appropriate tempo
- Marking keyframes
- Creating a theme
- Breaking down client feedback
- Implementing revisions
- Printing the music for delivery
- Understanding basic music licensing and publishing principles