Join Brian Lee White for an in-depth discussion in this video Creating a theme, part of Producing Music for Advertisements.
Now that I have a solid rhythm section and foundation, I can start thinking about…some melodies, some harmony and building a theme for this piece.…And that's where we can really dig in and start to come up with cool ideas to relate…to the brand and the viewer. And really just bring some additional…organic elements into this very techy electronic piece.…Remember what kind of wasn't working for me or the client in the temp music was, it…had all the right rhythm section stuff, but kind of melodically it really didn't…go anywhere And really stepped on the dialogue, so what we want to do is kind of…add that additional melodic element and make sure that it also works with the…dialogue and is memorable for the viewer. So I've flown in my melodic tracks from my…stems folder here and we've got a couple. We've got a dub siren, an ES2 melody…that's from the ES2 synthesizer in logic. A couple of guitar tracks and a vocal pad.…
So let's just go ahead and listen to what those sound like here in context.…(MUSIC) So we've already established a chord progression with our bassline here…
Note: While the composition of the music for this course takes place in Pro Tools, a majority of the content will be about the creative process and translates to almost any DAW.
- Reviewing the creative brief
- Working with temp music
- Choosing an appropriate tempo
- Marking keyframes
- Creating a theme
- Breaking down client feedback
- Implementing revisions
- Printing the music for delivery
- Understanding basic music licensing and publishing principles