Join Brian Lee White for an in-depth discussion in this video Crafting sound design, part of Producing Music for Advertisements.
So we've got a nice rhythmic foundation, we've built a really cool theme to…identify with the H plus brand. Now I want to tie it all together with…some really cool sound design elements. Some of the things you may have heard up…to this point kind of seemed a little awkward because there wasn't these sound…design elements filling in the gaps. It's not necessarily that I'm going to do…these last or do these first, it just made more sense for continuity in this course.…
Now, let's go ahead and listen to some of these sound design elements that I've…pulled from our Effects folder of our music stems and see how they fit into the…entire composition. (MUSIC).…
So its really starting to come together with the sound design.…Now that could mean anything from basic cymbals, I've got this sort of dark gong…here (SOUND). And I really like this sound, because it's…a cymbal, but it's very dark, and it doesn't have a lot of high end in it.…It's very moody, and it works really well in any cinematic sequence.…What it actually is, is a gong swell that I cut in half, so that I kind of created…
Note: While the composition of the music for this course takes place in Pro Tools, a majority of the content will be about the creative process and translates to almost any DAW.
- Reviewing the creative brief
- Working with temp music
- Choosing an appropriate tempo
- Marking keyframes
- Creating a theme
- Breaking down client feedback
- Implementing revisions
- Printing the music for delivery
- Understanding basic music licensing and publishing principles