Learn how to choose the right paper for the right jobs and find high-quality paper and print production resources that will make your designs even better.
- Paper is a powerful communicator. It conveys information that our brains unconsciously translate into thoughts and emotions. If well considered, paper can make a good design project a great design project. And for designers, paper is where design leaps off your screen and into your hands. As my friend Frank Romano, the dean of the printing industry, has observed, print on paper is special. It activates the senses. It's three dimensional and tactile.
It says to the receiver that the sender cares, and it makes communication glorious. This course is designed to help you successfully choose just the right paper to support every type of design project, from luxury packaging to short run letter press. To get there, I'll show you how paper is made, how the physical properties of paper impact a printed project, and how to use industry tools to find just the right paper to take your project from good to great.
Chris Harrold of Mohawk Paper teaches the basics of paper, including physical attributes like color and finish, and shows how to select the right paper for a project and ensure the best results on press. Altogether, this course helps you take full advantage of one of the most important elements of any print project, and choose paper to support any type of design, from luxury packaging to short-run press projects.
- Examining paper finish, texture, color, and weight
- Using coated vs. uncoated paper
- Papers for packaging
- Finding paper samples
- Working with printers