This video will introduce you to the many textures available to add dimension and interest to a print project.
- The way paper feels is the secret power…of a printed piece.…Using textured paper is an easy way to move the needle…from good to great…when designing a print campaign,…if you consider paper as critical to your message…as copy and design.…Carefully choosing the type of paper for your project…harnesses that power,…to amplify your message, enhance your clients' brand,…or add a tactile dimension to your design.…Come with me and let's discover how paper…texture can work for you.…
There's a huge range of choices,…from subtle and sophisticated…to deep and rugged.…Understanding the general categories will serve…as an easy-to-navigate roadmap,…leading you to just the right paper for your project.…By no means exhaustive.…Here are some common categories to consider…when you're using textured paper for printing.…First, let's look at vellum.…This finish is a more natural, uncalendared machine finish.…Some describe it as having "tooth" or being "toothy,"…indicating a subtle roughness.…
It gives a unique hand to the sheet,…and is usually found in uncoated papers.…
Chris Harrold of Mohawk Paper teaches the basics of paper, including physical attributes like color and finish, and shows how to select the right paper for a project and ensure the best results on press. Altogether, this course helps you take full advantage of one of the most important elements of any print project, and choose paper to support any type of design, from luxury packaging to short-run press projects.
- Examining paper finish, texture, color, and weight
- Using coated vs. uncoated paper
- Papers for packaging
- Finding paper samples
- Working with printers