From the course: Print Production: Choosing Paper

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Using textured paper

Using textured paper

From the course: Print Production: Choosing Paper

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Using textured paper

- The way paper feels is the secret power of a printed piece. Using textured paper is an easy way to move the needle from good to great when designing a print campaign, if you consider paper as critical to your message as copy and design. Carefully choosing the type of paper for your project harnesses that power, to amplify your message, enhance your clients' brand, or add a tactile dimension to your design. Come with me and let's discover how paper texture can work for you. There's a huge range of choices, from subtle and sophisticated to deep and rugged. Understanding the general categories will serve as an easy-to-navigate roadmap, leading you to just the right paper for your project. By no means exhaustive. Here are some common categories to consider when you're using textured paper for printing. First, let's look at vellum. This finish is a more natural, uncalendared machine finish. Some describe it as having "tooth" or being "toothy," indicating a subtle roughness. It gives a…

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