Author
Updated
4/22/2015Released
4/22/2015- Understanding folding families and folding lingo
- Choosing the right folding style for your project
- The importance of paper selection and scoring
- Inspired real-world ideas for events, mail, marketing, and more
- How folding happens and how to get the best results
- Placing fold marks and fold guides and building templates
- Folding tips and strategies to suit any budget
Skill Level Intermediate
Duration
Views
- Welcome to Print Production Essentials: Folding. I'm Trish Witkowski and, in this course, I'm going to share with you valuable information about how to design folded marketing materials that help to engage and intrigue the viewer. It's a body of research that has taken me almost two decades to put together. This folding foundation course is designed to help you understand what your options are. I'll teach you how to identify the characteristics of different folding families and how to choose the right folding style to meet your marketing goals. We're going to spend some time learning critical skills for proper file setup which includes placing folding marks in guides, calculating folding compensation and working with dielines for specialty formats.
I'm gonna give you my ten high impact folding tricks that offer maximum bang for the buck on any budget. I'm gonna inspire you with an exciting selection of real world creative folding solutions from my super cool folding sample library. By the end of this course, you're going to gain valuable insights about folding that you can immediately apply to your marketing plans. We're gonna have a lot of fun in the process. So are you ready? That's fold-tastic. Let's do this.
Related Courses
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Introduction
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Welcome1m 7s
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1. Folding Families
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Folding families2m 59s
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Accordion folds1m 12s
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Basic folds41s
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Gate folds48s
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Map folds1m 34s
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Parallel folds50s
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Poster folds1m 19s
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Roll folds1m 8s
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Specialty folds2m 28s
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Proprietary folds3m 6s
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2. Folding Lingo
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Panels vs. pages1m 1s
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Broadside and short folding2m 19s
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3. Folding for Production
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Knife folding53s
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Plow folding1m 15s
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The role of scoring3m 19s
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4. Planning for Folded Materials
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Choosing the right paper2m 14s
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Folding for mail3m 43s
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5. Folding in Layout
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Placing fold marks2m 39s
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6. 10 High-Impact Folding Tricks
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Simple guillotine trims2m 2s
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Direction and format changes2m 27s
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Asymmetry2m 3s
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Broadside folds1m 6s
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Visual tricks1m 31s
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Short folds1m 46s
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Die cuts3m 34s
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Extended panels1m 42s
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Zip strips and pull-tabs1m 40s
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Flaps1m 48s
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7. Inspired Real-World Folded Solutions
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High-budget specialty folds7m 55s
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Conclusion
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Next steps1m 16s
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Video: Welcome