Print Production: Folding

- Welcome to Print Production Essentials: Folding. I'm Trish Witkowski and, in this course, I'm going to share with you valuable information about how to design folded marketing materials that help to engage and intrigue the viewer. It's a body of research that has taken me almost two decades to put together. This folding foundation course is designed to help you understand what your options are. I'll teach you how to identify the characteristics of different folding families and how to choose the right folding style to meet your marketing goals. We're going to spend some time learning critical skills for proper file setup which includes placing folding marks in guides, calculating folding compensation and working with dielines for specialty formats.

I'm gonna give you my ten high impact folding tricks that offer maximum bang for the buck on any budget. I'm gonna inspire you with an exciting selection of real world creative folding solutions from my super cool folding sample library. By the end of this course, you're going to gain valuable insights about folding that you can immediately apply to your marketing plans. We're gonna have a lot of fun in the process. So are you ready? That's fold-tastic. Let's do this.