From the course: Print Production: Choosing Paper
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Papers for packaging projects
From the course: Print Production: Choosing Paper
Papers for packaging projects
- Have you ever selected a bottle of wine based on how much you like the label? You can admit it. Or reverently admired the box your iPhone arrived in? If you answered yes, then you get the power of packaging design. Let's take a closer look at the role that paper plays in packaging. To help you harness the power of this humble material to communicate a brand's essence. According to a recent ResearchandMarkets.com report which predicted continued global growth for packaging design and printing. Quote, "the significance of packaging" "is increasing world-wide." Apart from providing information about the price and name of the product, packaging in terms of design, color and ingredients plays a big role in attracting customers. Creating shelf appeal and visibility is the most important strategy for manufacturers. What's exciting about this news for designers is that through the platform of the web, companies large and small are able to have a global store front. From Etsy to large brick…
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