From the course: Print Production: Choosing Paper
Unlock the full course today
Join today to access over 22,400 courses taught by industry experts or purchase this course individually.
Paper weight and thickness
From the course: Print Production: Choosing Paper
Paper weight and thickness
- We find ourselves living in an era punctuated by texts and emails and tweets all day. In this context, printed communication on paper once again stands apart and above this tsunami of digital information. After all, printing is physical, tangible, and actually really remarkably high impact. It connects in a way that digital just can't. In fact, there's mounting evidence that printing cuts through the clutter of digital messages more effectively than we would've ever imagined. In support of this thinking, there's a growing body of research which is exploring our reaction to physical objects and how they influence the way we process information. This includes printing. With that in mind, the thickness and weight of the paper you choose may be one of the most important decisions you can make in a print project. Paper can project a sense of weighty substance and luxury, or crisp elegance and easy sophistication. Let's take a closer look at how paper weight and thickness are defined so…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.