Not all paper is created equal; this video will teach you how to successfully choose the paper for your project, from ultra-light stationary paper to sturdy board for a packaging project.
- We find ourselves living in an era…punctuated by texts and emails and tweets all day.…In this context, printed communication on paper…once again stands apart and above…this tsunami of digital information.…After all, printing is physical, tangible,…and actually really remarkably high impact.…It connects in a way that digital just can't.…In fact, there's mounting evidence…that printing cuts through the clutter of digital messages…more effectively than we would've ever imagined.…
In support of this thinking, there's a growing…body of research which is exploring…our reaction to physical objects…and how they influence the way we process information.…This includes printing.…With that in mind, the thickness and weight…of the paper you choose may be…one of the most important decisions…you can make in a print project.…Paper can project a sense of weighty substance and luxury,…or crisp elegance and easy sophistication.…Let's take a closer look at how…paper weight and thickness are defined…so you can make the best decision for your print project.…
Chris Harrold of Mohawk Paper teaches the basics of paper, including physical attributes like color and finish, and shows how to select the right paper for a project and ensure the best results on press. Altogether, this course helps you take full advantage of one of the most important elements of any print project, and choose paper to support any type of design, from luxury packaging to short-run press projects.
- Examining paper finish, texture, color, and weight
- Using coated vs. uncoated paper
- Papers for packaging
- Finding paper samples
- Working with printers