Learn how shades of white and a rainbow of paper colors factor in to the design process and make paper an elemental part of every printed design project.
- Today I would like to help you…understand the impact of paper color…on a printed project.…Think about paper as the foundation of your design.…And how unlike a computer monitor,…it can be used to enhance or amplify…photographic images, typography…and illustration.…After all, in the world of paper,…there are literally thousands of choices…ranging from dazzling white to midnight black…with a stunning array of vibrant…and subtle colors in between.…There are three primary ways…that paper are classified for color and shade.…
First is brightness…which is a common classification for white papers…and determined by objective, scientific measurements.…Next is shade, also a white paper classification,…which tends to be a bit more objective…placing papers on a spectrum of warm to cool.…Third and entirely objective,…but super fun to choose from is color.…From soft pastels to vibrant primaries…and rich, dark hues,…this is where the material you choose…can play a central role in a printed piece.…
So now let's take a closer look at these categories…
Chris Harrold of Mohawk Paper teaches the basics of paper, including physical attributes like color and finish, and shows how to select the right paper for a project and ensure the best results on press. Altogether, this course helps you take full advantage of one of the most important elements of any print project, and choose paper to support any type of design, from luxury packaging to short-run press projects.
- Examining paper finish, texture, color, and weight
- Using coated vs. uncoated paper
- Papers for packaging
- Finding paper samples
- Working with printers