From the course: Graphic Design: Informational Sign Redesign
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Layout of the design: part 2
From the course: Graphic Design: Informational Sign Redesign
Layout of the design: part 2
- Next up are the four photos. We want the birds also in a horizontal line as big as we can make them, and still have room for the caption beside them. The idea here is twofold. It maintains the left to right flow, and it sets up the reader by announcing what he's looking at. The caption in this position is functioning like an introduction. Because the caption describes birds common to the meadow is very similar to the text above it that describes the meadow itself, so we've set it in the same Century Old style, just smaller. The first word, "Birds", is set in Franklin Gothic Heavy for a point of contrast. Contrast doesn't have to be big. In this case we don't want it big. It's not an important word. All we need is a bit of difference for the eye to hold on to. We want the size and spacing proportions of the captions to be the same as the main text. About 120%. If it varies much, if the line spacing is a lot looser, or a lot tighter, it'll create a disconnect because one will no…
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