High-budget specialty folds

- All right. I have some great high budget splurges for you.…So let's just dive right in.…This piece has kind of an open gate looking front,…but the opening experience is very unique.…It opens like this and then like this.…So it has the characteristics of a couple…different specialty folds, a little bit of corner fold,…little bit of open gate in both directions,…very unexpected and creative.…

This is called a traveling snake.…So a standard snake fold, it starts in the middle…and rolls all the way around.…A traveling snake starts in the middle…but can roll out in any direction.…So kind of a cool cover.…Watch this.…It opens up and over and up again…and over again and up again.…So this one was also -- it's a marketing brochure to…introduce some modular furniture,…and I love how they used the traveling snake.…

That format really works with the concept of the furniture.…So folding it back down.…And, really, that format choice, you know,…can't just be about wow factor.…It has to really make sense with the content.…I think this one does a great job of matching format…