Join Trish Witkowski for an in-depth discussion in this video High-budget specialty folds, part of Print Production: Folding.
- All right. I have some great high budget splurges for you.…So let's just dive right in.…This piece has kind of an open gate looking front,…but the opening experience is very unique.…It opens like this and then like this.…So it has the characteristics of a couple…different specialty folds, a little bit of corner fold,…little bit of open gate in both directions,…very unexpected and creative.…
This is called a traveling snake.…So a standard snake fold, it starts in the middle…and rolls all the way around.…A traveling snake starts in the middle…but can roll out in any direction.…So kind of a cool cover.…Watch this.…It opens up and over and up again…and over again and up again.…So this one was also -- it's a marketing brochure to…introduce some modular furniture,…and I love how they used the traveling snake.…
That format really works with the concept of the furniture.…So folding it back down.…And, really, that format choice, you know,…can't just be about wow factor.…It has to really make sense with the content.…I think this one does a great job of matching format…
Author
Released
4/22/2015- Understanding folding families and folding lingo
- Choosing the right folding style for your project
- The importance of paper selection and scoring
- Inspired real-world ideas for events, mail, marketing, and more
- How folding happens and how to get the best results
- Placing fold marks and fold guides and building templates
- Folding tips and strategies to suit any budget
Skill Level Intermediate
Duration
Views
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Learning Direct Mail Strategy
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Print Production: Direct Mail
with Trish Witkowski2h 10m Beginner
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Introduction
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Welcome1m 7s
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1. Folding Families
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Folding families2m 59s
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Accordion folds1m 12s
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Basic folds41s
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Gate folds48s
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Map folds1m 34s
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Parallel folds50s
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Poster folds1m 19s
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Roll folds1m 8s
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Specialty folds2m 28s
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Proprietary folds3m 6s
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2. Folding Lingo
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Panels vs. pages1m 1s
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Broadside and short folding2m 19s
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3. Folding for Production
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Knife folding53s
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Plow folding1m 15s
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The role of scoring3m 19s
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4. Planning for Folded Materials
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Choosing the right paper2m 14s
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Folding for mail3m 43s
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5. Folding in Layout
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Placing fold marks2m 39s
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6. 10 High-Impact Folding Tricks
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Simple guillotine trims2m 2s
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Direction and format changes2m 27s
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Asymmetry2m 3s
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Broadside folds1m 6s
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Visual tricks1m 31s
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Short folds1m 46s
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Die cuts3m 34s
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Extended panels1m 42s
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Zip strips and pull-tabs1m 40s
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Flaps1m 48s
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7. Inspired Real-World Folded Solutions
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High-budget specialty folds7m 55s
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Conclusion
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Next steps1m 16s
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Video: High-budget specialty folds