From the course: Print Production: Choosing Paper
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Getting the job done
- Your client has high expectations, your printer has broad technical expertise, and you, the designer, are the conduit to bring these two together. All it takes is communication, and attention to detail to achieve spectacular results. Ever-evolving paper and print technology makes it possible to achieve amazing results on all types of paper and every kind of printing press, from small-format digital to large-format offset printing. As you as you have a fundamental understanding of your printer's capabilities and the confidence to own your paper choice, every project that you create is destined to be a masterpiece. The key to success on press is communication. Make sure your printer understands what you expect and you understand their capabilities. Let me talk you through some effective strategies for clear communication with your printer to ensure your success with a print job. First, let's look at choosing the printer. Choose your printer based on project size, the type of printing…
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