This video will help you navigate through finding the right source to get your paper on time and in budget. Learn how to work collaboratively with the craftspeople who will make your project reality, from paper selection to press approval.
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- Your client has high expectations,…your printer has broad technical expertise,…and you, the designer, are the conduit…to bring these two together.…All it takes is communication, and attention to detail…to achieve spectacular results.…Ever-evolving paper and print technology…makes it possible to achieve amazing results…on all types of paper and every kind of printing press,…from small-format digital to large-format offset printing.…
As you as you have a fundamental understanding…of your printer's capabilities and the confidence…to own your paper choice, every project that you create…is destined to be a masterpiece.…The key to success on press is communication.…Make sure your printer understands what you expect…and you understand their capabilities.…Let me talk you through some effective strategies…for clear communication with your printer…to ensure your success with a print job.…First, let's look at choosing the printer.…
Choose your printer based on project size,…the type of printing presses they own,…the objective of your project, and, of course, the budget.…
Chris Harrold of Mohawk Paper teaches the basics of paper, including physical attributes like color and finish, and shows how to select the right paper for a project and ensure the best results on press. Altogether, this course helps you take full advantage of one of the most important elements of any print project, and choose paper to support any type of design, from luxury packaging to short-run press projects.
- Examining paper finish, texture, color, and weight
- Using coated vs. uncoated paper
- Papers for packaging
- Finding paper samples
- Working with printers