From the course: Print Production: Folding
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Folding for mail
- Folding and direct mail are like peas in a pod. They're meant to be together, however, creating a folded direct mail piece can be confusing and the stakes are high. If you're not paying attention you can make mistakes that may seem small to you, but a seemingly small mistake can add up to a lot of money and destroy your profit margins. I want to first mention that if your designing folded mailers, you usually want to stay within USPS or US Postal Service letter sized mail requirements. The next size up is a flad and the postage jumps dramatically. If you have the budget and the greenlight to make oversized mail, fabulous, but make sure that's a conscious decision. Now, I know I'm already probably freaking you out with the mention of costly mail mistakes, but don't let the fear of making a mistake keep you from sending engaging, folded mail. I'm here to help. As a matter of fact, if you really want to learn about designing for mail, you should watch both of my direct mail themed…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.